Car Zoo provides your dealership with an active car buyer, who has browsed our site with complete transparency in a non-invasive manner, while building a relationship with your dealership on the VDP for co-branding without any strings attached.
They have actively expressed an interest in a pre-owned vehicle that sits in your inventory and resides within your dealership.
The car shopper reviewed the details of the automobile from the listing, and has filled out a request to be immediately contacted by your dealership.
This is significant and paramount to our business model, as the request for contact is solely initiated by the car buyer, as a result, this potential customer is attracted to your dealership at the point of contact, enriching the relationship. The value creation afforded by Car Zoo will have then run full circle.
-- are you interested?
Your dealership will receive the prospective customer’s first and last name, their email address, their year of birth, primary phone number, alternate phone number, postal code, time with current employer, monthly income, the car shoppers monthly budget they have available to acquire an automobile, the VIN number of the requested vehicle, the car make, model and year, the vehicle list price and its odometer mileage reading in KM.
You take delivery of a high intent car buyer lead that finishes browsing on a specific vehicle display page that was requested by them, a prime candidate to convert to a sale or at a bare minimum, the ability to welcome the car shopper into your automotive group portfolio of available inventory if that vehicle does not become a viable solution.
Accountability and Transparency - Automotive Intelligent Lead Generation
Car Zoo understands business requirements and enhances the process to produce an ROI in the profit equation for your dealership. We drive performance through customized VIN Level Lead Generation solutions tied specifically to your inventory in real-time with tailored marketing campaigns and proactive management of lead traffic – and you only pay for leads tied to a consumers interest in a vehicle that is on your lot; 100% accountable, and transparent ad management for intelligent automotive lead engagement to enrich your bottom line.
Car Zoo Social Suite VIN Level Ad Deck Automation
Simply put, it will drive more sales and move your inventory.
Dynamic VIN Level Advertising attracts in-market authentic buyers when compared to generic search, text and display ads. Using Car Zoo’s “in market shopper” audiences and targets, with dynamically created ad units by means of your data management system, Car Zoo is able to match your inventory to a car shopper's exact intent.
The consumer audience in your geographically selected area will see a customized VIN advertisement depicting your dealership inventory that allows them to select the exact type of vehicle they are looking for and shorten the sales cycle.
The engaged customer then completes a three click completion flow to generate a high intent lead that finishes on a specific vehicle display page that was requested by them, thus a genuine interaction initiated and generated by the car purchasing user. At this point, they then actively enter mandatory fields of personal information.
So the bottom line is, Car Zoo will advertise, find, and deliver to a dealership, high intent car shoppers tied to their inventory. This is a lead generation solution that will actually enhance your closing ratios and in turn help grow your business, expand your consumer base, and realize higher profits for your critical ROI objective.
Additionally, once the car shopper browses and carouses the advertisement, if they drop off prior to the vehicle display page, we re-engage the user with Facebook and Google pixel placements along multiple steps of their experience, as we continue to display content that will hopefully resonate with them for a later engagement.
Our spider technology will in real-time, automatically crawl your inventory every 10 - 30 minutes in order to be up to date and prevent any advertising of vehicles that are no longer attributable to your dealership.
The Car Zoo Social Suite VIN program is a totally separate brand initiative from any dealerships in house advertising efforts off their own website or dealership pages. Car Zoo will be utilizing our brand, our audience data, and our campaign strategies to generate the leads. If anything, this would likely just be incremental and have little to no impact on any dealership run campaign.
Additionally, keep in mind that the Car Zoo Social Suite VIN program is a display network initiative, not a search platform. So, unlike in Google or Bing when you bid on keywords, here you are bidding on impressions, impressions that are not keyword focused, but targeting focused.
Every dealership faces the challenge of demonstrating the value of its products and services, to existing and potential customers, in the most viable and effective way obtainable. The Car Zoo network channel, with its market reach and dynamic capabilities will rapidly become a vital automotive branding, lead generation and communications channel for your dealership, establishing and enhancing your dealership identity with the consumer buying audience.
Car Zoo connects a consumer with a vehicle and a dealership in kind, impacting customer acquisition and loyalty retention -- in a non-intrusive relevant matter that is purely permission based and compliant with all privacy laws. We provide a unique opportunity without "incentive laden" techniques or any "strings attached", access to dealership inventories while always adhering to the ideals of business etiquette and principles of trust.
With success, retention and accountability, we assist dealerships and grow their market sectors and revenue streams by acquiring high quality leads for direct response results tied to the ROI equation.
The key aspect of the network property is that it adds value to the user's experience. When the consumer has finished "clicking, browsing and carousing", they have already built a relationship with your dealership, creating brand equity. This strategy works as the request for further information was created by the consumer and not by the dealership.
Lead generation solutions will only yield successful results if the appropriate initiatives are in place to value the relationship upon its inception. It is not a simple task and requires the provision and support infrastructure by both the dealerships management and sales team for the sustenance of the lead and not its abandonment. Monies and budgets go into attracting new customers, while the ultimately more important task of nourishing the existing car buyer lead gets a lower glamour rating. It does not make sense to invest in attracting the customer then failing to match that effort with the genuine follow through that creates a long-term relationship regardless of the immediate action taken.
We continuously remind our clients that loyalty marketing will yield a strong customer relationship that will enhance ROI– as it is vital for both short term growth and long term success. The key is to engage the potential car buyer and reward their permission. This is paramount and a significant proposition to the value creation, as not every single potential lead will concede the immediacy of a sale. Offering a consistently vivid experience with your brand is something a competitor cannot match. With a well-orchestrated program to cultivate business and spread the word, the result will be an increase in conversion and retention – and the prospects for a positive relationship with customers and ROI will soar.
Car Zoo facilitates a genuine interaction of marketing that is capable of leveraging brand awareness with loyalty to cultivate business and guide lead generation solutions according to business goals, and do so in a much friendlier manner. Branding is being conducted in a non-invasive style, providing the most effective way for a dealership to acquire and maintain a potential car buyer. The value creation afforded by the network will have then run full circle and the dealership will be poised to renew its media placement.
First and Last Name
Date of Birth
Time with Employer
Monthly Payment consumer is comfortable spending
VIN Number of Vehicle customer is looking for
Car Model and Year
Cody Montana Media Inc. manages and operates multiple business-to-audience network properties that are attentive to the needs of our audience, as we place value and loyalty at the core of our relationships. With every project we are involved in, we foster a positive difference through a strong sense of ethical identity, etiquette and protocol.
Specializing in acquiring media and specialized content for consumer traffic, we offer lead solutions for our clients in order to turn an ROI with etiquette and business acumen second to none. We believe in a paramount of integrity and do not sacrifice this vision for any initiative in any way.
Every one of our leads is exclusive and not resold – ever.
We generate first party, sponsored, partner, home grown, paid media and organic traffic to our site property.
Our VIN level auto leads are specific to your dealership with the built in mandate that our car shopper audience identifies with, has knowledge of, and is acquainted with the Car Zoo platform in connecting them with an automotive dealer that can get them in their ride of choice.
We are not the biggest. In fact we are a small Canadian footprint company that yields success for doing things the right way.